Wednesday, December 11, 2019
Challenges & Opportunities of Social Media-Samples for Students
Question: Discuss about the Advantages and Disadvantages of Using Social Networks in Business. Answer: Learning experience means to any programme, interaction and course in which learning can take place. Learning experience can occur in traditional academic classes or outside off-campus location (Kolb, 2014). I am doing MBA course at Holmes Institute and this course is mainly designed for both aspiring people and managers in business management. In this assignment, I have learnt about business research. I got to learn about research problem, objectives and research questions. My experience in learning enriched with literature review when I researched on uses of social networks in business. Furthermore, I have learnt about data collection methods for conducting a research. This experience provided value of essential practices and principles of business research. This curriculum may help me in developing ability and understanding to interpret business research and social networks in business. I am into Master of Business Administration course and past two assignments are part of the MBA course. MBA course is a Masters-level academic programme to produce a comprehensive assessment of subjects. This learning process of business research on a topic will help me to know about business opportunities. Two assignments of business research taught me about conducting research for a business. Business research helps to develop an understanding of the operating environment of an organisation (Hair, 2015). I have chosen Wesfarmers organisation to research about uses of social networking and I have learnt about how social networking provides a competitive edge to the company. This learning process of business research will help me in future to make a priceless managerial skill to research about market and industry in which the company is in. In management field, this learning process will help me to get better chances for a higher salary. Most importantly, this course offers the chanc e to make my own company from scratch. While conducting the business research on advantages and disadvantages of social networking in business, I have read many articles, online journals, websites and books. Visiting many useful online blogs can be helpful to get proper information regarding uses of social networking in business and business research (Bryman Bell, 2015). At first, I have made an action plan of my own how to conduct the research. At first, I have made a reading list on business research and social networking on business. I have searched article on Google Scholar and downloaded the soft copy version. I read many articles from credible sources like Emerald, IEEE, Science Direct and Research Gate. I read my academic book to get knowledge in collecting the data. Sometimes, I used to consult with my professor to conduct the data collection method. I have chosen mixed method; both primary and secondary sources have been selected for collecting data. I have learnt to make a questionnaire for survey and took help from my classmates about framing the questions. As a part of the MBA, Business Research subject course helped me to plan, organise and carry out a business research project. I have chosen my topic social networking in business and Wesfarmers was my chosen organisation. The business research process is mainly investigated by definition and identification of suitable business research objectives and question. I have had conducted a thorough literature review and I have selected appropriate research methodology for data collection and analysis. I have also learnt and mentioned about business research ethics. The business research allowed me to explore the subject over a range of discipline and it gave me wide-ranging skills, applications and knowledge. I have looked at many articles and websites to get an idea about social networking in business. I have observed financial data of Wesfarmers and their performance in social networking, sales report and ROI and competitor analysis. Business research provides understanding all sectors to qualify and quantify decision-making at any level (Johnston, 2014). On completion of the subject, I have gathered the knowledge on research planning process, the importance of professional ethics and understanding of business research method. After completion of the business research assignment 1, I have learnt about project objectives and project scopes. On the basis of my research topic, I have set three research objectives. I have provided a comprehensive literature review to underpin the theoretical concept of social networking in business. I have gained new insights to understand the positive and negative sides of social network that business enterprises can face. In assignment 2, I have provided details about research methodology and I set primary and secondary questions for research. I have developed the strategy of collecting data for the business research. I have learnt about primary and secondary data as well as research instruments. In order to conduct the business research, Statistics for Business Decision and Organisations in Global Environment subject courses have helped an individual (Kaplan Haelein, 2010). It has been a great experience to complete the two assignments and in conclusion of the research, I have explored many business and legal risks to be faced while conducting the research. An action plan with stipulated time helped me to finish the research on time. I will apply my knowledge of business research in future as I want to be a manager of a firm. In short-term future, I want to be a manager of an organisation where I can apply my knowledge of MBA courses. I have good knowledge in finance and accounting and I can apply that knowledge in real life scenario. In addition, business research course will help me to understand market and industry and the process of doing market research. This business research course has relevance as it enables the future professionals to assist on market research. It will also help to make a strategy for the organisations. My future profession will be in management; therefore, business research is very important. I have also made my mind to open my own start-up and there I can apply my knowledge of business research. This learning process is also helpful to apply in a future profession where I have to understand the market trend in social networking. I can also apply my knowledge of social network on my own organisation. Reference List Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Eriksson, P., Kovalainen, A. (2015).Qualitative methods in business research: A practical guide to social research. London: Sage. Hair, J. F. (2015).Essentials of business research methods. London: ME Sharpe. Johnston, M. P. (2014). Secondary Data Analysis: A Method of which the Time Has Come. Qualitative and Quantitative Methods in Libraries, pp. 619 626. Kaplan, A. M. Haenlein, M. (2010). User of the world, unite! The challenges and opportunities of social media. ?Business Horizons, 53, 5968. Kavanaugh, A. L., Fox, E. A., Sheetz, S. D., Yang, S., Li, L. T., Shoemaker, D. J. Xie, L. (2012). Social media use by government: From the routine to the critical. ?Government Information Quarterly, 29, 480-491. Kolb, D. A. (2014).Experiential learning: Experience as the source of learning and development. FT Press. Scott, J. (2017).Social network analysis. London: Sage
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